Try It Live →
See It Live
A working scorecard for the demo brand ABC
Baseline vs. Current: two runs so you can track change over time — score a Baseline now, then come back each month and score a Current run to track your progress. The cards show the ▲ lift.
Why Trust This?
Field-Tested in Production
Used during the relaunch of an established brand's website and go-to-market after the positioning, site, and content were rebuilt from the ground up.
Results — 36 buyer-intent queries × 4 assistants
Scored
Opportunity Identified
The scorecard surfaced an actionable per-assistant gap — the site was cited ~71% by ChatGPT & Perplexity but only 14% by Gemini.
Apply the same method to any launch: a new AI product, a product rollout, or a scaleup repositioning its platform.
What It Measures
Six metrics you score from what you actually see in each assistant's answer.
- Mention Rate — % of scored responses where your brand is named at all.
- Recommendation Rate — % where your brand is actively recommended, not merely listed.
- Share of Voice — your mentions ÷ (your + competitor) mentions.
- Citation Rate — % of responses that link or cite your website as a source.
- Accuracy — factual claims about your brand that are correct (optional; needs your ground-truth).
- Average Position — mean rank when you're listed among options (lower is better).
Why Score by Hand? The developer APIs behind these models don't behave like the consumer versions of ChatGPT, Gemini & Perplexity, which search the web and cite sources live when your customers actually use them. Therefore, the accurate way to measure what a real buyer sees is to read the actual answer and score it. This tool makes that fast, easy, and consistent to do for any new or existing product, service, or company.
Try It With Your Own Brand
Pick Your Queries
The buyer-intent questions your customers actually ask in your category.
Configure
Set your brand, competitors, queries & assistants below.
Track Progress
Score it now as your Baseline. Come back each month and re-score in the Current tab — the dashboard shows your lift.
(Everything runs client-side — your scores stay in your browser; nothing is uploaded.)
Configure or Update Queries
Configure or Update Brand, Competitors & Assistants
| Query | Assistant | Mentioned | Rec | Pos | Cited site | Accuracy | Competitors named | Notes |
|---|
Result: Review the auto-updated Summary above as your final result.